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Our Brand
Hyper Driven
Leap is about the future of business.
Leap moves at the speed of light.
The brand is dynamic and represents the ambitious businesses that are creating, pioneering and reinventing.
Business that is shooting for the stars.
The visual language is dynamic, using colour and movement to demonstrate the dynamic nature of business and the aspiration of entrepreneurs. It forms a deep and engaging backdrop for the brand and marketing communications to jump from.
The brandmark
The brandmark captures the idea of leaping forward – hyper driven and at speed. The typography emerges from the star trail – constantly moving forward, the angle of the trail indicating the momentum building, mimicking the nature of an idea or a startup.
Star trail + wordmark
Typography and Colour
Graphic Language
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Our tone of voice
Clarity
We talk with clarity. Zero fluff and straight to the point using simple succinct language to communicate ideas. Speak with the minimal amount of words, using the vocabulary of your audeince.
Intelligent
We are knowledgable giving you all they key tools, processes and information to move your business into a hyper driven and hyper innovative space, enabling you to accelerate your growth.
Inspiring
We motivate and inspire to hyper drive your business and move it onto higher plain. We set your business free to do what you do best.
Confident
We are approachable and talk in your language.
Our Messages
Leap by DIFC, is the growth platform to accelerate and scale your business smarter, faster, and safer.
The future of business is;
Hyper driven,
Hyper innovative and
Hyper connected
The future is here.
Leap is a global business growth partner, connecting you to an ecosystem of capital, talent and community.
Leap is a business friendly ecosystem that makes it easier, faster, safer and more cost-effective to grow your business.
Leap into the DIFC community.
Our Values
Our values are not only key supporters of our founding philosophy, but are also the principles by which we have run the business day-to-day, driving our behaviors and interactions with our colleagues and clients.
We are able to move quickly and easily, and able to pivot to new ways doing work and business with minimal friction.
We accomplish what we set out to do with the intended results.
We are energetic - hyper innovative, hyper driven and hyper connected.
We are hyper.
We are inquisitive and take a keen interest in everything, and everyone. A child-like mindset to continuously explore and learn,
How it all comes together
