Brand Imagery
Hyper driven night sky
The Leap brand has two distinct styles and use cases for photography that runs across all touchpoint of the brand.
Inspire
Leap is all about innovation, hyper connections, and being hyper driven. Leap utilises photography of stars, light trails and timelapse photography of the night sky to represent and communicate the idea of the infinite number of businesses, and people all in it together to be part of a bigger whole, while still creating, developing and delivering with their own specialised arena.
The night sky image is one the primary components of the brand to help inspire and drive new users to the larger Leap community. The images can be used in conjunction with typography, brandmark, or additional graphic components, to both communicate a concept or purely act as a visual identifier for the brand.
It is important to ensure these images act as a component of the overall visual language system.
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General photography
Connect
In addition to the night sky photography, the Leap brand should and can use a photography that communicates a less abstract concept – focussing on people & teams, and their professional relationships and work environments.
The photography should capture people in their natural environments – with smart look about themselves. People can both be attired in a mixture of smart casual, and smart business.
